Adigida offers a range of solutions, including Paid Search, Targeted Display, Geo-Fencing, Email Marketing, and Streaming. Our expertise in Paid Digital Media excels at generating more leads or sales in less time. As an accomplished Paid Digital Media agency, we help you target specific audiences and rapidly boost leads and revenue. We balance your media budget with a carefully crafted strategy to deliver consistent results.
What do you want to achieve? Increase ecommerce sales, capture more leads, grow brand awareness, upsell past customers? Whatever your goal, that’s where our PPC strategy will begin. In addition to your business objectives, we consider your budget, geography of customer and business, customer intent, and what we can learn from split testing.
Using this strategy as a foundation, we create search and/or display ads that will help your business achieve better results through split testing.
Call Tracking: With the strategy in place, it’s critical to set up tracking correctly. For example, if you don’t track phone calls, you won’t know which keywords are increasing sales. Worst of all, you might stop a PPC campaign that’s making you money. Your PPC campaign with Adigida will track every interaction people take on your website, from click to conversion. This means we’ll know exactly what’s working, what’s not, and how to quickly adjust for growth.
PPC Testing: What do your customers really care about? Would they rather get a benefit or avoid a consequence? Would they rather receive a coupon or get free shipping? By split testing, you’ll get a much better understanding of the motivations and desires of your customers. This translates into more sales and a more efficient PPC campaign.
PPC Optimization
Successful PPC campaigns are a process, not a one-time event. Through continually split testing ads and landing pages, we’ll continue to learn more about your customers and what works. With each test, we’ll optimize your campaign to improve its efficiency. This often translates to decreased CPC, better lead quality, and higher conversion rates.
PPC Reports
We believe in making data-driven decisions. That’s why we provide you with a monthly, easy-to-understand PPC report that shows what worked, what didn’t, and what we learned. Most importantly, you’ll get a clear understanding of ROI and how PPC is growing your business.
Your PPC report includes:
There are many types of PPC ads available, depending on your goals:
Display Ads
Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. At Adigida, we recommend display advertising to companies with lengthy sales cycles and niche or luxury customers.
Social Media Ads
Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and X. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers. More on our social media services.
Remarketing Ads
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.
Google Shopping Ads
Google Shopping ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERPs before they even click on anyone’s website. Our PPC agency recommends Google Shopping to eCommerce businesses with a large volume of products aiming to reach customers with clear buying intent.
In-stream Ads
In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.
Gmail Sponsored Promotions (GSP)
Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.
Amazon PPC Ads
Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform’s key locations. At Adigida, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.
Here are the top benefits of leveraging PPC advertising in your marketing strategy:
Total Customization
Unlock the power of Programmatic Display, an outbound advertising tactic customized to your target audience. We enable you to accurately target and engage the customers you’ve identified as your target, ensuring every outreach is strategic and impactful. This dynamic strategy guides potential customers toward conversion, ensuring your brand stays top-of-mind.
Behavioral Targeting
Reach consumers based on their online behavior and tracked interests.
Content Targeting
Directly engage with users exploring content relevant to your target audience.
Demographic Targeting
Precision-target a specific age, income level, and/or gender to reach your ideal consumers.
Geographic Targeting
Fine-tune your approach by targeting users based on location – from zip codes to states.
Site Retargeting
Bring back users who’ve previously visited your website, reinforcing brand recall.
Search Retargeting
Strategically target users based on their keyword searches.
Frequency Targeting
Take control of how often your ad is viewed, ensuring optimal exposure.
Day Parting
Strategically time when users encounter your message for maximum impact.
Welcome to the forefront of digital advertising with Adigida’s Geo Fencing and Device ID (DID) Targeting, a cutting-edge strategy that transforms user engagement. Harnessing the location histories and timestamps of opted-in mobile devices, DID Targeting allows us to connect with users based on their past experiences, creating custom, first-party audiences.
Tailored Targeting for Commercial Addresses
Geoframe Audience – Craft precision with custom geoframes around commercial addresses. Perfect for drawing specific boundaries around up to 50 locations, ensuring your message reaches the right audience in the right place.
Quick Select Audience
Effortlessly target places like coffee shops or Walmart’s in a specific city, state, or zip code(s) with Quick Select. While not as detailed as geoframing, it offers a swift way to capture broad but relevant audiences.
Commercial Address Audience
For more extensive lists exceeding 50 locations, our Commercial Address Audience option lets you upload and target with a similar radius as Quick Select. A seamless solution for comprehensive outreach.
Demographic Audience
Craft precise audiences based on demographic information in a specific state, MSA, or zip code(s). Whether targeting high-income users in Minneapolis, MN, MSA or other demographics, we’ve got you covered.
Residential Address Targeting
Device ID Address Match – Looking to engage users at their residential addresses? Upload your list, and our proprietary algorithm will associate device IDs with residential locations, optimizing for peak user engagement hours.
Real-time Microproximity Targeting
Go beyond the past – focus on real-time user locations. Draw radius as small as 1 meter around a list of locations, including international ones, or search by business type or name in a specific region.
Your available press release distribution options have changed over the last few years.
There is no need to stay with a single high-priced press release service and an exclusive contract. The world of distribution is simply too big for that. Our clients think in terms of footprints of distribution because no one service will get you in front of everyone you need to reach.
Adigida offers an affordable, relied upon press release service for professional communicators, businesses and organizations that need to get their news in front of the media, stakeholders, and the public that goes online looking for news. We leverage a proprietary distribution technology partner to distribute your news release to various high-quality media channels worldwide, from print and TV to social media, and target distribution by industry or location, with quick turnaround.
Your news will be easily found by stakeholders and the public because your release will not only post to the most important online sites, social media platforms, and search engines, they’re also indexed and commingled with other leading news to hundreds of online industry publications and newswires – at a fraction of typical cost.
Need help writing your press release?
Have a big announcement to share? Use Adigida’s professional press release writing services to share your business’s important news and updates. Affordable and scalable, we’ll take your newsworthy story details (via an easy to fill out intake form) and craft your press release (with unlimited revisions to ensure it’s perfect!).
Increase SEO
Press releases get picked up by search engines, and this helps to improve your search engine rankings for keywords relevant to your business. Not only will we craft expertly written press releases, but we will do extensive keyword research to boost your search engine optimization (SEO) and drive traffic to your website.
Increase sales potential
Having trouble standing out from your competitors? Our expert press release writers know how to write press releases that get seen by journalists and other industry influencers. Great press releases help you to position yourself as an authority within your industry, which increases sales!
Accelerate your marketing
We write press releases that get you and your brand noticed. Getting media coverage helps to position you and your company as a thought leader within your industry.
If well-executed, press releases are a great addition to your marketing strategy – they are cost-effective and will get you results!
Need help with a press release?
