Positioning key executives as industry thought leaders, we create and distribute authentic and value-driven content that enhances their personal brands and the company’s reputation.
Executive visibility is now crucial for building company culture, improving brand reputation, strengthening leadership credibility, and earning trust. But what exactly does it entail? It’s the prominence, acknowledgment, and perception of top-level executives within their industry and company. This includes creating a strong public image, participating in important conversations, and being recognized as a thought leader or influencer in their field.
In today’s business landscape, leaders are increasingly tasked with being proactive ambassadors and thought leaders for their organizations. They’re expected to narrate authentic and compelling stories that transcend mere statistics. This requires dismantling the symbolic barriers of the corner office; leaders must be visible – and actively engage and communicate across various platforms, particularly in today’s blended physical and virtual work environments.
Through thoughtful content creation, curation, and engagement, we acknowledge and amplify your presence, ensuring that your stakeholders – whether they’re employees, customers, prospects, or investors – are attuned to your voice. Recognizing that every leader is unique, with distinct voices, platforms, and messages, our executive visibility strategy is tailored to showcase your strengths and the company’s values in ways that resonate, inspire, and motivate target audiences.
We start by learning about you. We provide you with a simple, but comprehensive discovery questionnaire to complete that will give us insight into who you are, your credentials, your skills, interests, your company, your target audience, clients, etc.
The next step in devising and implementing a strategy to boost executive visibility on social media (as in any other area of business) is to size up what your competition is doing. We look at your industry peers to see what their executives are doing and what is performing well (or not). We evaluate things like:
What executives (if any) are posting on social media and how often?
What do they post about?
What themes and topics succeed or fail at getting engagement
How well are executives communicating overall brand messaging?
Are executives posting about interesting ideas and stories or just sharing company announcements and ads?
This assessment helps tailor strategies to align with industry norms and audience preferences, ultimately enhancing executive presence and brand perception.
Simply keeping social media profiles up to date can do a lot for executives looking to protect their reputation. Executives who fail to keep these platforms updated leave themselves at risk of misinformation or being impersonated.
‘Social in the C-Suite Report’ revealed that less than half of CEOs on social media keep their profiles, biographies, and links updated (48% on LinkedIn and 12% on Twitter). Fewer than 2% have claimed or managed their Google Knowledge profile, the biographical information Google Search provides when someone searches for any public figure.
Simply investing effort into optimizing one’s social profile proves worthwhile, as CEOs with updated profiles garner 37% more likes, shares, clicks, and comments on their posts compared to their peers – so we will conduct an analysis of your LinkedIn profile (and company page if desired) and optimize it to showcase you at your best, as it will start being seen by many, many people!
Last but not least, it’s important to understand that social media is not a one-way broadcast, but a two-way conversation. To boost your visibility and expand your reach, it’s crucial to interact with your audience and influencers in your industry. This means responding to comments, addressing questions, and appreciating feedback from your followers.
This is precisely why we’re committed to assisting you in elevating your executive visibility on social media. Sharing captivating news, trends, ideas, and stories through the voices of senior and emerging leaders is increasingly vital for companies. It not only sets a company apart in its industry by showcasing its level of engagement but also humanizes the brand in the eyes of potential customers and gives you – personally – enormous credibility in your chosen field.
Adigida’s Executive Visibility program includes discovery, personal and competitive digital audits and report, LinkedIn profile page review and optimization as well as editorial calendars, SEO-optimized content/social post development, and complete monthly execution and management of your professional social presence, including dashboard reporting so you can track your progress.
Ready to get started?