Executive Visibility
C-Suite Audience Engagement Programs
Thought Leadership
Demand Gen Campaigns
Social Media
3rd Party Media & Sponsorships
Brand Strategy
At Adigida, we understand the healthcare industry. We understand marketing. And we understand how they all work together.
Our healthcare marketing services are dedicated to building brands and delivering results. We offer you true expertise at every level, including deep industry knowledge, marketing expertise, and insights.
Our seasoned team, with over 20 years’ experience specializing in B2B and B2C healthcare marketing, will build your brand while creating, managing, and optimizing campaigns to scale new customer acquisitions, enhance relationships and retention, and maximize your marketing results.
“At Adigida, we use a multi-channel, multi-touch approach to content distribution, which includes a mix of organic and paid distribution channels to reach your target audience(s) where they are right now.” ~Leslie Cozatt, Prinicple
We look forward to partnering with you.
Executive visibility is now crucial for building company culture, improving brand reputation, strengthening leadership credibility, and earning trust. But what exactly does it entail? It’s the prominence, acknowledgment, and perception of top-level executives within their industry and company. This includes creating a strong public image, participating in important conversations, and being recognized as a thought leader or influencer in their field.
Adigida’s Executive Visibility program includes discovery, personal and competitive digital audits and report, LinkedIn profile page review and optimization as well as editorial calendars, SEO-optimized content/social post development, and complete monthly execution and management of your professional social presence, including dashboard reporting so you can track your progress.
Ready to get started?
Adigida’s C-suite Audience Engagement Programs are designed to build brand trust with senior decision-makers. These programs provide valuable insights that connect the issues the C-Suite is facing with your brand pillars and your business investments for growth. Thought leadership topics are designed to align with high priorities for this audience —and issues that you are investing resources to address.
Our programs are built to be an executive resource offering exclusive peer-to-peer insights, thought leader perspectives and fresh analysis on the healthcare industry’s toughest challenges. They are complex, highly integrated, “always on” marketing programs that never compromise the quality of the content, the cadence of delivery, or the strategic intention—to build trust and engagement with the C-Suite.
“Our intent is to help you engage, educate and build trust with decision makers and influencers on relevant, hot topics across health care to position you as the trusted market leader.” ~ Leslie Cozatt, Principle
We create epiphany level (top-of-the-funnel) thought leadership that helps fill the funnel with engaged, executive decision makers. This content will demonstrate that you have the tools, resources and insight to help them succeed. It will initiate a relationship with decisions makers and build trust at the top of the funnel.
Collaborating to identify the hot topic “themes” we will focus our thought leadership on:
Leveraging the depth and breadth of your corporate subject matter experts and network of clients and luminaries to create your thought leadership assets through in-depth interviews.
Putting the right content in the right place at the right time for your target C-suite audience using a highly integrated, multi-channel, multi-touch programmatic approach leveraging both owned and paid channels.
Tracking channel performance and engagement including the important one of are we successfully engaging your target audience. There are multiple levers <channels> we monitor and modify regularly to optimize performance and spend.
“Health care C-Suite executives are telling us this program is providing the meaningful information they seek. By sharing our combined insight and access to their peers, we build the trust they need to guide decision-making and grow their relationship with our brand.” ~Leslie Cozatt, Principle
Ready to talk about how a C-Suite Engagement program can help grow your business?
Thought leadership content is one of the best ways to drive marketing success. As a company or individual, your knowledge and expertise is what sets you apart. An effective thought leadership program allows you to demonstrate that expertise to your target audience, customers, investors, employees, and other stakeholders.
At Adigida, we understand thought leadership. We understand content. We understand marketing. And we understand how they all work together. We concept, build and execute creative, high impact thought leadership content marketing programs that include strategy, content creation, email marketing, nurture, social media, multimedia production, etc.
We love thought leadership content marketing.
We turn thought leadership marketing strategies into tangible action and strong results. We know what companies, individuals and clients want, and we know how to deliver. We will work with you to align what’s called “awareness-level” thought leadership with your buyer journey “funnel” to engage your target audience and nurture towards a purchasing decision.
More on Adigida’s thought leadership services
Demand Gen is an effective marketing strategy, focusing on creating awareness and interest to drive customer demand for products or services. Demand Gen programs utilize various tactics and channels such as content marketing, lead nurturing campaigns, and paid advertising. By combining compelling content, targeted ads, and customer nurturing activities, demand generation reaches your target audience(s) where they are, ultimately driving measurable results and a strong ROI.
Primary Demand Gen channels include:
Owned Channels: Includes websites, blogs, and social media accounts where brands have direct control over content dissemination.
Paid Channels: Utilizes display ads, social media ads, pay-per-click, and traditional advertising methods to reach targeted audiences.
Earned Channels: Involves media coverage, analyst mentions, and publications in industry/trade journals, amplifying brand visibility through third-party endorsements.
Successful Demand Gen campaigns leverage multi-channel, multi-touch strategies for audience engagement, building customer loyalty, and demonstrating ROI. By strategically targeting audiences where they are most active, campaigns maximize visibility and increase engagement.
Interested in learning more about how a Demand Gen program can help your business?
Social Media Marketing & Management