Digital Marketing
Content Marketing
Thought Leadership Marketing
Email Marketing
Market Research & Persona Development
Buyer segmentation and profiling
We are Adigida. A dynamic and dependable marketing agency. Partner with our brilliant team to make your brand work harder for you across design, digital, media, and marketing.
We create powerful communications and exceptional customer experiences for companies that all have one thing in common: ambition to grow. Our collaborative approach sets us apart and we are proud of our reputation for being honest, hardworking and exceeding expectations.
Whether you’re looking to drive growth, improve efficiency, or enter new markets, Adigida has the experience and skills to help you succeed.
We bring expertise to every facet of digital marketing: strategy, content marketing, social media marketing, email campaigns, search engine optimization (SEO), website strategy, paid advertising, and more. We understand how these elements work together to drive results, and always consider the big picture, even when we’re starting small with single projects and small campaigns. Our approach ensures that every part of your digital marketing ecosystem contributes to your success.
Strategy drives development
Once the digital marketing channel strategy has been developed, we start building the assets and infrastructure needed to effectively launch your campaigns. Components include things like landing page development, content production, ad creative for social media, paid search, and 3rd party media as well as measurement and analysis tools. Our team will create campaigns that connect with your audiences, build awareness of your products and services, drive traffic to your website, and most importantly, convert.
Optimization
Digital marketing is a continuous journey of improvement. Keywords can always be refined, organic search can be improved, landing pages can be optimized, social media posts can be tested, and lead quality can be elevated. The list of ways to boost performance is endless. Fortunately, our team excels at these tactics and knows how to prioritize them to drive optimal results, maximizing ROI from your digital marketing program.
Digital Marketing Services Include:
Website strategy, design & development + SEO
A content strategy based on clear, measurable objectives drives engagement and growth. With an insight-driven program and distribution strategy, we at Adigida ensure your target audience gets the right content in the right channel at the right time.
We also understand that successful content creation is more than crafting words and visuals – it’s about cultivating engaging narratives that resonate with your audience, driving meaningful connections, fostering brand loyalty and delivering on your business objectives. We specialize in harnessing the power of storytelling, innovative design, and strategic thinking to craft content that captivates, engages, informs, and inspires.
At Adigida, content is at the heart of all we do. Content marketing is relevant and valuable, and has the power to inform, entertain, educate and influence behaviors.
Content Services include:
Content research & strategy
Content creation and optimization
Thought leadership strategy & development
Blog development w/ copywriting, & management
Performance analysis & reporting
Demand Gen: Distribution, nurture, and amplification strategies
Connect with your audience on a deeper level
By producing content that is relevant and valuable to them, you can engage with your audience in a meaningful way. This can lead to increased brand loyalty, customer retention, and ultimately, more conversions.
Establish your brand as a thought leader
By consistently creating and sharing valuable and insightful content, you can position yourself as an authority in your niche. This not only helps to build trust with your audience but also encourages them to turn to you for information and expertise.
Driving organic traffic to your website
When you create high-quality optimized content, it improves your search engine rankings, making it easier for potential customers to find you. You can attract organic traffic from search engines and drive your digital marketing performance.
Nurture leads throughout the Buyer’s Journey
By creating content that addresses the pain points and challenges of your target audience, you can guide them through the different stages of the buying process. Whether it’s through blog posts, videos, or social media content, you can provide the information and resources that prospects need to make informed decisions.
Greater visibility and exposure for your brand
When you create and share valuable content on various platforms, such as social media, guest blogs, or industry publications, you increase your reach and attract a wider audience. This can lead to more brand awareness, increased website traffic, and ultimately, more opportunities for growth.
Content is pointless without a content strategy. A comprehensive content strategy understands your target audience and their needs, challenges, and preferences, so you can create the right content. This not only helps you attract the right people but also keeps them engaged and coming back for more.
Our team will work closely with you to develop a comprehensive content plan and digital strategy that aligns with your marketing goals. We’ll identify the most suitable content formats, channels, and distribution methods to maximize your reach and engagement.
Content Marketing Services
Content marketing research & strategy
Content creation and optimization
Website content
eBooks & guides
White papers
Articles
Video production
Podcasts
Webinars
Infographics
Blogs
Demand Gen: Content distribution and amplification strategy
Email marketing including nurture
Social media marketing
Paid amplification
Content marketing performance analysis and reporting
The leader who isn’t seen – or heard – can’t be noticed…or followed
You’re busy, we understand. We’ll help you elevate your digital presence and
position you as a thought leader in your industry…so you can focus on your business.
Thought leadership is often confused with content marketing. Content marketing is a much broader discipline. It involves using content to attract, educate and close new business. Thought leadership is a specific strategy within the broader concept of content marketing.
Thought leadership content is one of the best ways to drive marketing success. As a company or individual, your knowledge and expertise is what sets you apart. An effective thought-leadership program allows you to demonstrate that expertise to your target audience, customers, investors, employees, and other stakeholders.
“Thought leadership is unique in that it is marketing content that is non-promotional of your products and services. This is what makes it credible.” ~ Leslie Cozatt
Email marketing is an excellent way to convert potential leads into sales, offering a fantastic return on investment that’s easy to measure. You can track the precise impact of each campaign, making the benefits clear. With 99% of consumers checking their emails daily, this is an opportunity you can’t afford to miss.
Email marketing campaigns allow you to target a tailored audience, ensuring your message reaches the right people. It’s an effective strategy for achieving impressive results quickly, and when combined with a robust social media management campaign, it can deliver truly outstanding outcomes.
Email marketing enables you to:
Email marketing is a cost-effective way to drive traffic and increase your brand awareness. Without going any further,
Email marketing is an essential part of any marketing toolkit and remains one of the most effective ways of communicating with your target audience. When done properly, email marketing becomes especially effective in building brand loyalty and trust. In fact, according to the DMA, the average return on an email marketing investment (ROI) is $42 for every $1 spent. With that return, it’s hard to see why you wouldn’t want to do it.
At Adigida, we have over a decade of experience in effective email marketing and the expertise to achieve powerful results for your business.
Primary research
Qualitative research
Quantitative research
Secondary research
Competitive analysis
Persona research & development
Market research involves collecting data about the desires and preferences of your target audience – the potential purchasers of your product or service.
By understanding the sentiments and behaviors of your target consumers, you can proactively address their requirements and minimize the likelihood of an experience gap – a disparity between what consumers anticipate from your offerings and what you deliver.
Additionally, market research aids in staying informed about competitors’ offerings, which in turn will affect what your customers expect from you.
It connects with every facet of a business, encompassing brand, product development, customer service, marketing, and sales and generally focuses on understanding:
The consumer (current customers, past customers, non-customers, influencers)
The company (product or service design, promotion, pricing, placement, service, sales)
The competitors (and how their market offerings interact in the market environment)
The industry overall (whether it’s growing or moving in a certain direction)
Decisions made without market insight often disregard competitors’ strategies and industry trends. An essential goal of market research is to eliminate subjective biases from business choices. As a brand, your focus should be on meeting the needs of your customers, rather than catering to internal personal preferences. Distinguishing between the two is crucial for success, and market research ensures that your decisions are guided by informed insights.
Businesses looking to conduct market research have to address many questions:
Who are my consumers, and how should I segment and prioritize them?
What are they looking for within my category?
How much are they buying, and what are their purchase triggers, barriers, and buying habits?
Will my marketing and communications efforts resonate?
Is my brand healthy?
What product features matter most?
Is my product or service ready for launch?
Are my pricing and packaging plans optimized?
These questions all need to be answered yet numerous businesses encounter challenges with the daunting, time-consuming, and costly process of data collection. The greatest obstacle frequently lies in determining the starting point, as immediate needs often overshadow long-term projects that necessitate patience to yield a return on investment.
Business activities are typically evaluated based on their ability to generate return on investment (ROI). As market research doesn’t directly contribute to revenue, its value is gauged by examining the favorable outcomes it produces, such as improved customer satisfaction and a stronger brand presence.
By implementing adjustments to your products or marketing strategy based on insights from market research, you can conduct before-and-after comparisons to assess the value derived from the applied knowledge.
Regardless of your role in the organization, the primary objective of market research is to comprehend the consumer. This entails understanding their needs to effectively fulfill them. By doing so, we enhance the likelihood of fostering customer satisfaction, ultimately leading to increased customer retention.
Several metrics and KPIs are used to gauge the success of decisions made from market research results, including:
Brand awareness within the target market
New users
Share of wallet
CSAT (customer satisfaction)
NPS (Net Promoter Score)
Primary research
Primary research refers to market research data gathered directly by you or your team. This encompasses raw data obtained through various methods, including surveys, focus groups, observations, and interviews being some of the most popular. It can be qualitative or quantitative, large-scale or focused and specific and you’ll use methods like surveys, focus groups, observation of consumer behavior, interviews, or online tools.
Qualitative research
Qualitative research involves collecting non-numerical data. Rather than providing precise facts, it summarizes, interprets, and explores, often leading to the formulation of hypotheses.
Quantitative research
Quantitative research is the collection of data that is numerical in nature. It is much more black and white in comparison to qualitative data, although you need to make sure there is a representative sample if you want the results to be reflective of reality.
Secondary research
Secondary research involves utilizing data that has already been collected, analyzed, and published. This data is usually not proprietary to your business and may not have been specifically conducted for your organization. However, internal secondary data, such as archived reports or financial figures from previous years, may also be utilized. Secondary research often complements primary research efforts.
This research can be sourced from a variety of outlets. While some data is freely accessible, other information may come at a significant cost, sometimes reaching hundreds of thousands of dollars. Broadly speaking, secondary research leverages public, commercial and internal sources.
Understanding your main competitors and how consumers perceive them is critical knowledge. While you may have examined their websites and sampled their products or services, if you don’t know how consumers perceive them, you won’t have an accurate view of where you stack up in comparison. Understanding their position in the market allows you to identify the strengths you can exploit, as well as any weaknesses you can address to help you compete better.
Personas are fictional profiles that represent groups of similar people in a target audience. They can help you figure out how to reach people on a more personal level, while delivering the right messages, offers, and products at the right time, in the right place.
Without personas, how do you know which message will appeal to your target market’s needs?
Or where to reach your audience to build awareness and drive them to your website?
Or what to write about in your content marketing efforts?
Or how to talk to your audience on social media?
It can also be worth looking beyond the traditional ‘buyer’ when creating your personas. You may want to consider Influencers. These are people that, although they may not directly buy the product or service, are influencing the actual buyer so significantly and at such a scale that it is worth investing time into them.
Segmentation is a widely used method that divides your target market based on key attributes like behavior, demographics, and social attitudes. It allows you to create relevant content for your different segments, ideally helping you to better connect with all of them.
By understanding your buyers and potential customers, including their motivations, needs, and pain points, you can optimize everything from your marketing communications to your products to make sure the right people get the relevant content, at the right time, and through the right channel.
