In today’s digital age, not having an online presence can make your company seem non-existent. Your social media presence is crucial, as your online identity is becoming almost as important as your real-life one. No pressure, right?
Social media opens up new opportunities for your company, but managing social media channels can be time-consuming. Creating engaging posts, interacting with customers, maintaining consistency across channels, and knowing which content suits each platform—it’s a full-time job. We understand because we do it!
Due to its popularity and versatility, social media is a powerful tool for marketing your business. It’s also highly measurable, unlike other types of traditional marketing such as billboards, print ads and radio & tv advertising. Benefits of social media marketing include, but are not limited to, the following:
Most online customers these days are likely to say they discovered a new brand on social media – Not only is it a fantastic platform to promote your new brand and find potential customers, it is also immensely useful to help maintain your brand recognition. If you’re a startup or smaller business, social media marketing will give you the chance to show off your brand. You can use it to explain how you’re different (and hopefully better) than your competitors.
Maintaining customer engagement is vital to the success of a brand on social media. Much more than just Likes or Shares on a post, a social media campaign with high customer engagement is a powerful tool for reaching new customers as well as remarketing to an existing fan base.
One of the core aims of a successful social media strategy is to increase visitors to your website. Not only does this increase your chances of lead generation and conversions, but it helps to encourage strong brand recognition within your target audience and increased sale potential.
There are many factors that determine the success of a social media campaign – Content, design, analysis, scheduling, engagement and more. But when executed correctly with professional social media management, your company’s bottom line can be greatly improved.
Because paid ads guarantee your brand feed visibility, social media advertising is a fantastic solution to reach potential customers that aren’t engaged with your company but are interested in your product, helping to take your brand where organic content doesn’t.
Thanks to the effective targeting and amplified reach paid ads offer, you’ll increase the chances to drive high-quality traffic to your website, making it easier for you to generate qualified leads, boost conversions, and make more sales.
Adigida offers organic and paid social advertising solutions on LinkedIn, Facebook, Instagram, and TikTok and more. Harness the immense reach and engagement capabilities of these platforms to connect with your target audience like never before.
Organic social allows you to post on social media sites at no cost but to accelerate, paid social is an intensely competitive, yet essential, space to be in. Through social media advertising, your business can achieve meaningful growth by reaching prospective and existing customers on the right platform at the right stage in their journey.
There are a number of social media marketing platforms you’ll want to consider when you develop a social strategy. As you explore your options, you’ll find that some platforms are a better fit for your brand and target audience than others. Don’t worry, if it seems overwhelming – we’re here to help!
Here’s a brief overview of several platforms that can help you leverage the power of social media marketing:
LinkedIn: LinkedIn advertising offers perhaps the highest quality audience data and targeting available in B2B digital marketing. With over 67 million companies and 1 billion members worldwide (211M+ in the US), you can target by a person’s company, their industry, job role or title, even down to the specific skills and certifications they have, all refreshed in real-time by their users.
Facebook: Precision Targeting for Lasting Impact
With a staggering 2.9 billion monthly users, Facebook is a global powerhouse. Our tailored solutions empower you to target your ideal audience with precision. Whether you want to reach existing followers, friends of fans, or those with similar interests, our ads seamlessly integrate into users’ feeds, ensuring maximum exposure without cluttering your page. Leverage our expertise for highly customizable ads, tapping into diverse targeting options like employment details, life events, interests, custom audiences, geography, and demographics.
Instagram: Visual Storytelling for Global Engagement
Instagram’s visual-centric platform, boasting 2 billion active monthly users, provides a captivating space for your brand. Our strategies leverage the immersive nature of Instagram ads, covering the entire screen for heightened exposure and engagement. Reach a vast audience, with 75% of Instagrammers taking action on at least one ad, and 90% following at least one business.
TikTok: Captivate the Next Generation
Why TikTok? Dive into this dynamic platform to engage a young demographic with significant buying power. TikTok’s engaging and organic ad formats, coupled with localized marketing campaigns, make it a compelling choice. Our solution includes video and image ads strategically crafted to capture attention within a specific geographic area, fostering brand awareness and recall. Trust us to implement an advertising strategy aligned with your business goals, target audience, geography, and budget.
X (formerly Twitter)
Stand out in the midst of a fast-moving feed. Twitter can be used to generate both engagement and action with over 400 million monthly active users to communicate your offer to.
YouTube
YouTube is a streaming social media platform and the second-largest search engine next to Google. If your brand has the desire and ability to produce meaningful video content, YouTube is a great social channel. You can explain complex topics, showcase interesting processes, promote the unique features of your offerings and so much more. It’s a great way to include videos in your marketing strategy.
We know one size doesn’t always fit all – so we navigate the complexities of the various channels, ensuring your brand stands out with authentic engagement, consistent posting, and strategic content curation.
Identify Goals
We start a project by learning all about your organization and defining the goals you want to achieve. With this in mind, we define an optimal strategy to deliver the results you expect.
Implement
After establishing what will be needed from both sides to achieve the goals set, we implement and develop the previously defined strategy to achieve the desired results in an agreed period of time.
Track And Measure Results
Once we fully implement the strategy, we determine what works best to optimize the paid advertising campaign. We keep you posted by reporting to you on our progress every month.
Proactive
Our proactive, forward-thinking approach ensures we stay ahead of the curve and seek out the latest social media trends to ensure your brand stays relevant and engaged.
Integrated
We become an extension of your team, working closely with you to understand the nuances of your brand and offer a personal approach to your marketing strategy.
Creative
Our team thrives on brainstorming fresh, exciting ideas, ensuring that your content not only attracts attention but also captivates and engages your target audience.
Results-driven
Our strategies are designed to meet specific objectives. We regularly adjust our tactics to ensure your social media campaigns consistently deliver tangible results.
Experience
We’ve managed social media strategies for companies from a wide range of different industries all across the world. We know just how to connect you to your audience, and we bring our expertise to your social media pages to set you apart from your competitors.
Tailored Solutions for Every Business Size: Irrespective of your business’s scale, we offer social media packages tailored to your unique needs. Whether you’re a budding startup or an established enterprise, our approach is customized to fuel your digital success.
Passion
Most importantly, everyone here at Adigida is passionate about our work. We ensure we’re always up-to-date with the latest trends, and we’ll put everything we have into creating engaging and unique social media posts that work for your business.
Authentic Engagement: No canned content here. We craft unique content, monitor channels for comments and reviews, and amplify your reach for unparalleled engagement.
Flexible Plans: Choose from two distinct social media plans, aligning with your commitment level and business objectives.
Personalized Monthly Check-Ins: Regardless of your plan, we prioritize communication, ensuring your voice is heard in our strategy.
Cross-Industry Expertise: With experience spanning over 30 industries, our content creation is versatile, resonating with diverse audiences.
Proactive Monitoring: Harness the power of sophisticated tools to swiftly respond to both positive and negative interactions.
We recognize that every client is distinct, with varying time commitments. Our flexible plans accommodate your preferences, allowing you to engage at the level that suits your schedule and goals.
Social media is an ever-changing landscape with altering algorithms and topical trends; to keep your competitive edge, you must prioritize your social media management strategy to keep your competitive edge.
Do you see your social media as just an administrative task? Do you often scramble to put a post together at the last minute after realizing you haven’t posted in a few weeks?
Perhaps no matter what you post, you can’t seem to achieve the results you want to see?
Our marketing experts are fully experienced in all social media platforms and will devise an optimized strategy that has a regular schedule for posting content across your social media channels – one that builds engagement to strategically grow your social media presence through shareable, likeable, engaging posts and content.
If you are looking for a more strategic approach and one that delivers results, Adigida can help.
Connecting With Your User
Our agency not only monitors and manages your social media but also produces interactive, relatable, and shareable content that connects with your audience.
Consistency Is Key
Through planned scheduling and editorial content calendars, we produce consistent content. Frequent posting creates an impactful connection with your audience as it helps them recognize your brand’s voice and message and keeps you relevant.
Reporting & Tracking
Our expert social media managers will regularly review performance and optimize your social media to improve performance and drive growth for your business.
By building your social media presence and engagement organically, you build brand awareness and trust, encouraging loyalty from your followers.
Social media is also the opportunity to show off your brand culture and personality. It’s your opportunity to stand out from your competition, reflect your business’s heart, make your brand different, attract new, quality employees, and further improve your business.
Now more than ever, when looking to your business, potential customers, clients, and employees will research to see your company’s culture, social impact and potential causes your business cares about.
Company culture illustrates your business’s personality and humanizes your business effectively, helping you target and reach quality candidates as well as new business.
Content Creation
Our team will produce high-quality, custom content – specifically for social media – such as short videos, stories, image posts, etc. We work with you to ensure we create original, well-researched custom-designed social media content that aligns with your target audience and creates affinity and connection to your brand.
As well as producing content with intention, we also ensure that all posts represent your voice and are in line with your branding, ultimately creating a cohesive look and feel across all of your social media platforms.
Editorial Content Calendars
Consistency is key when it comes to social media growth. Having an editorial content calendar helps us ensure you are posting consistently and plots out specific events, holidays, or times of year that are important to your audience and your business to capitalize on every opportunity.
Social Presence Management
Social presence management is essential to keeping your audience engaged. Our marketing experts will effectively communicate and respond to any questions and comments while upholding your brand’s voice and tone and building valuable connections with your customers.
Insight Analysis
Our social experts will also produce regular monthly reports to inform strategic and tactical decisions. This data-driven approach allows us to develop relationships with your target audience by understanding what resonates most with them and delivering the results to prove it.
We initially look at your key metrics to better understand a quantifiable point to monitor progress. Whether that is audience growth, engagement, web clicks, or anything else. We’ll analyze which posts have performed best that month, broken down by impressions, engagement percentage etc.
Are there any other areas of social media marketing and/or management you need help with?
Our team can assist in all areas of social media marketing; if there is something you need specific help with, simply ask!
At Adigida Marketing, we’ll help you elevate your digital presence and position you as a thought leader in your industry.
We’ll handle this, so you can focus on your business.